This new Ally symbol is being introduced during Pride 2019 in the hopes that it will offer everyone – regardless of their race, sex, gender, sexuality, kink, fetish, or other identities – a way to show their support for the entire alternative community. 

Based on the Claddagh ring that has represented love, loyalty, and friendship for centuries, this design was carefully created to suggest all of those qualities, while adding the ideas of support and equality. The colors of the fingers were chosen to represent all races and ethnicities (equality). The hands come together to cradle (support) a heart of true red (love) encircled and protected by a crown of gold (loyalty). As a background for items such as flags, we have chosen a dove gray to promote peace for our community and hope for the future.

STR releases the copyright for this symbol to the alternative community.